Brown took a look at several fan sites and found that Swift’s position as a relatable artist is a main selling point in her persona. According to Swifties, Taylor’s dedicated fans, ’’(…) Swift is an ordinary girl, and they continually suture her musical and extratextual personas by emphasizing the autobiographical nature of her songs’’ (Brown, 2012). What is the image of Taylor Swift? Behind every major artist in our digital culture, there is a company planning every step and trying to form an identity that they want to be associated with the artist. So what is it about Taylor Swift that makes her a popular figure in the alternative right movement? Marketing surrounding Swift But as it turns out the pop icon is actually a much praised figure in the new right movement, which has recently been getting more attention after the election of Trump and the march in Charlottesville in August 2017. Taylor Swift and neo-Nazi’s are not two things you would expect to see connected to each other.
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